Kit’s free plan is the most generous on paper and the easiest to outgrow without noticing. The limit that matters most on the Kit pricing page isn’t the 10,000 subscribers or the price of Creator. It’s the single automation the free plan allows.
Kit pricing in 2026 looks simple: a free plan, a Creator plan and a Pro plan, each priced by list size. But each plan has a “catch” that decides whether it’s right for a coaching business. This guide goes plan by plan, in plain English, and tells you who each one is really for. Kit is the company formerly known as ConvertKit, and its prices changed in September 2025. Everything below was checked on kit.com/pricing on 3 November 2026.
Start free, and move to Creator the day you need a second funnel
- One offer, one freebie, weekly emails → the free plan is enough
- Two offers, a launch, or a checkout that should tag buyers → Creator
- Pro rarely makes sense for a solo coach; check what it adds before you pay double
Kit’s plans on one page
Before we go plan by plan, here’s the whole price list. Kit charges by how many subscribers you have, so the same plan costs more as your list grows.
| Plan | 1,000 subscribers | 5,000 subscribers | 10,000 subscribers |
|---|---|---|---|
| Free | $0 | $0 | $0 |
| Creator (yearly) | $33/mo | $65.83/mo | $92.50/mo |
| Creator (monthly) | $39/mo | $79/mo | $111/mo |
| Pro (yearly) | ≈ $66/mo | $132.50/mo | Check kit.com |
| Pro (monthly) | $79/mo | $159/mo | Check kit.com |
A quick sense check on Kit pricing: Creator at 1,000 subscribers on yearly billing is $390 a year. Pro at the same size is roughly double. Paying monthly instead of yearly on Creator costs you $78 more a year at 1,000 subscribers. Paid plans come with a 14-day free trial, no card needed.
Kit’s Free plan: wide, and shallow
What you get
- Up to 10,000 subscribers for $0.
- Broadcasts (the one-off emails you send to your whole list).
- Sign-up forms and landing pages for your freebie.
- One automation and one sequence.
What that means in plain English
A “sequence” is a set of emails that go out on a schedule after someone joins. Your welcome series is a sequence. An “automation” is the rule that decides who goes where: “when someone fills in this form, add them to that sequence”.
So with one of each, you can run exactly one funnel. One freebie leads into one welcome series. After that, you email everyone with broadcasts.
Who this plan is really for
A coach in the first year of building a list. You have one free download, one main offer and you want to email weekly. For you, this plan is genuinely enough, and it stays free long after most tools would start billing you.
The catch
Three of them, really.
- One funnel only. The day you add a second lead magnet, or want a separate sales sequence for a launch, you’re stuck.
- No app integrations. Your checkout, course platform or scheduling tool can’t talk to Kit. So you can’t automatically tag someone who bought or booked.
- Kit branding sits on your emails. Most readers won’t notice. Some coaches mind.
The 10,000 figure is real, but it’s a bit of a decoy. Few coaches hit 10,000 subscribers before they hit the one-automation wall.
The two-freebie problem
Here’s how the one-funnel limit usually bites. You start with one free download and one welcome series. Later you add a second freebie, say a meal planner and then a grocery list. Only the first group gets your welcome series, because that’s your one sequence.
Everyone who grabs the second download gets the PDF and then nothing until your next weekly email. Some of them can sit on your list for months without hearing your story or seeing your offer. Nothing breaks, so nothing warns you. The free plan just quietly does less than you think.
The fix is Creator. Each download gets its own welcome series, and your next launch reaches people who’ve all been warmed up. If your list is past 1,000, check the slider on Kit’s page for your exact price. That’s the upgrade trigger in a nutshell: not list size, but the second funnel.
The Creator plan: where most coaches should land
What you get
- Everything in the free plan.
- Unlimited visual automations and sequences, so you can run a funnel per offer.
- App integrations, so your checkout and booking tools can tag people.
- Room to drop the free-plan branding (check Kit’s plan page for the current detail).
What it costs
- 1,000 subscribers: $33/mo yearly or $39/mo monthly.
- 5,000 subscribers: $65.83/mo yearly or $79/mo monthly.
- 10,000 subscribers: $92.50/mo yearly or $111/mo monthly.
Who this plan is really for
Any coach who sells through email. That includes 1-to-1 coaches with a discovery call funnel, group program coaches running launches, and course creators who want buyers kept out of sales emails.
The catch
The price climbs with your list, and it climbs whether those subscribers are active or not. A list of 5,000 where 2,000 never open still bills as 5,000. Clean your list once or twice a year. Removing people who haven’t opened in six months can keep you on a lower tier.
When Creator pays for itself
Do the simple maths. At 1,000 subscribers, Creator costs $390 a year on yearly billing. If you sell a coaching package, one extra sale a year from a better welcome series covers that. Most coaching packages cost more than $390.
That’s why I rarely tell a selling coach to stay free once they have a second offer. The plan pays off on the first extra client.
Rule of thumb: if you’d earn back $33 a month from one more sale a year, and you have more than one thing to sell, Creator is worth it.
The Pro plan: for teams and heavy senders
What it costs
- 1,000 subscribers: about $66/mo yearly or $79/mo monthly.
- 5,000 subscribers: $132.50/mo yearly or $159/mo monthly.
What you get
Everything in Creator, plus Kit’s advanced features. The exact list moves around, so read Kit’s own comparison before paying. Pro is aimed at bigger creators who want more reporting, more team access and more control over sending.
Who this plan is really for
A coaching business with staff, or a coach whose list is large and central to big launches. If someone else on your team writes or manages your emails, Pro starts to make sense.
The catch
It costs roughly double Creator at the same list size. At 1,000 subscribers that’s about $792 a year against $390. For a solo coach, that extra money is usually better spent on ads, a better lead magnet or simply kept.
When I pulled Kit’s plan comparison, most of the Pro extras were things a solo coach would use once and forget. Don’t buy Pro for features you might want one day. You can upgrade in minutes when you actually need them.
Monthly or yearly billing?
Kit’s yearly billing works out cheaper. Here’s the gap on Creator:
My advice: pay monthly for your first two or three months on a paid plan. Make sure you’re actually using the automations. Then switch to yearly once you know you’re staying.
What isn’t on the Kit pricing page
A few costs and limits sit outside the plan price.
- Payment processing. Kit doesn’t take your coaching payments. Stripe or PayPal charge roughly 2.9% + 30¢ per sale, whichever tool you use.
- A landing page or website. Kit has landing pages, which are fine for a freebie. A full coaching site is separate. See our website builder picks.
- Automation glue. If you want Kit to talk to a tool it doesn’t connect to directly, you may need Zapier. Its free plan is limited; Professional starts from $19.99/mo yearly. Our Zapier for coaches guide covers when that’s worth it.
- Your time. A welcome sequence takes a weekend to write well. No plan does that part for you.
Four ways coaches overpay for Kit
When coaches go through their software bills with me, Kit is rarely the biggest line. But it’s often the one with the most quiet waste. These four come up most.
1. Paying for subscribers who left long ago
Kit bills on list size. Every person who joined three years ago for a free quiz and hasn’t opened an email since still counts. Moving from the 5,000 tier down to the 1,000 tier on Creator, yearly billing, takes your bill from $65.83 to $33 a month. That’s about $394 a year saved by deleting people who weren’t reading anyway.
The fix: once or twice a year, send a “still want these emails?” message to everyone who hasn’t opened in six months. Remove anyone who doesn’t click. It feels scary. It’s almost always the right call.
2. Staying on monthly billing out of habit
A lot of coaches start monthly, which is sensible, and then never switch. At 10,000 subscribers on Creator, that habit costs $222 a year ($1,332 against $1,110).
3. Buying Pro “to be safe”
Plenty of coaches pick Pro because it sounds more serious. At 5,000 subscribers on yearly billing, Pro is $132.50 a month against $65.83 for Creator. That’s roughly $800 a year for features a solo practice may never touch. Start on Creator. Kit lets you upgrade when a real need shows up.
4. Paying for Kit and an all-in-one at the same time
This one is common with coaches who moved to Kajabi or Podia for their courses. Both include email. If your welcome series and broadcasts could run there, you may be paying twice for the same job. Before your Kit renewal, ask: is there anything here my course platform can’t do? If the answer is “not really”, cancel one.
Before you delete subscribers: export your full list first and keep the file somewhere safe. If you ever need to rebuild or check who was on your list, you’ll have it.
Signs you’ve already outgrown the free plan
Not sure if you’ve hit the wall? You probably have if any of these are true:
- You have more than one freebie, and only one of them leads into a welcome series.
- You manually copy buyers from your checkout into Kit, or you don’t do it at all.
- People who already booked a call still get emails asking them to book a call.
- You’ve put off a launch because you “need to sort the emails out first”.
- You have a second audience (say, coaches and corporate clients) getting the same emails.
One tick is a nudge. Two or more and Creator will likely pay for itself within a few months.
How Kit pricing compares, briefly
You’ll probably check one or two rivals before you commit. Short version:
- beehiiv is free up to 2,500 subscribers. Its Lite plan is $49/mo yearly at 1,000, so Kit Creator is cheaper at that size. beehiiv is better for newsletter growth, Kit for selling. Full breakdown in Kit vs beehiiv.
- MailerLite cut its free plan to 250 subscribers in 2026. Its Comfort plan is $19 a month at 1,000 subscribers on monthly billing, or $17.10 on yearly, but its automations are simpler. See MailerLite vs Kit.
- Kajabi includes email for up to 2,500 contacts in its Basic plan at $143/mo yearly. If you’re already paying for Kajabi, you may not need Kit at all.
Which Kit plan fits your kind of coaching
The new coach with one offer
Kit’s Free plan. Build one great freebie and one five-email welcome series. Don’t pay until you hit the wall.
The 1-to-1 coach booking discovery calls
Free plan at first. Move to Creator when you want your scheduling tool to tag people who booked, so they stop getting “book a call” emails. That integration alone fixes a common, slightly embarrassing mistake.
The group program coach who launches
Creator, from your first launch. You need a separate sales sequence, and you need buyers pulled out of it automatically. That’s two automations at minimum.
The course creator with several products
Creator, on yearly billing. One sequence per product, plus tags for who bought what.
The coaching business with an assistant or a team
Look at Pro. Compare its feature list against what your team actually does every week.
What I’d do
Here’s how I’d use Kit pricing to my advantage. Start on Kit’s free plan. Write one welcome series that ends with a clear ask. When you add a second freebie, a second offer or your first launch, upgrade to Creator on monthly billing. After a few months, switch to yearly and save the difference.
Skip Pro unless you have a team. And clean your list twice a year, so you’re never paying for people who stopped reading.
Kit pricing FAQ
Is Kit free?
Yes. Kit’s Free plan costs $0 for up to 10,000 subscribers. It includes one automation and one sequence, carries Kit branding and has no app integrations.
How much is Kit for 1,000 subscribers?
Kit Creator costs $33/mo on yearly billing or $39/mo on monthly billing at 1,000 subscribers. Pro at the same size is about $66/mo yearly or $79/mo monthly.
How much does Kit cost for 5,000 subscribers?
Creator is $65.83/mo on yearly billing or $79/mo monthly at 5,000 subscribers. Pro is $132.50/mo yearly or $159/mo monthly.
Did ConvertKit raise its prices?
Yes. ConvertKit, now called Kit, changed its pricing in September 2025. The prices in this guide reflect that change and were checked on 3 November 2026.
When should a coach upgrade from Kit’s free plan?
When you need a second funnel. That might be a second lead magnet, a separate launch sequence, or a checkout that tags buyers. List size is rarely the trigger, because the free plan holds up to 10,000 subscribers.
Is Kit worth it for coaches?
For coaches who sell through email, yes. At $33/mo yearly for 1,000 subscribers, one extra client a year from a better welcome series usually covers the cost. If you only send a simple newsletter, the free plan or a cheaper tool may be enough.
