Category guide · 4 articles

Email & newsletters for coaches

The list is the only audience you own. We compare tools on selling, not just sending: automations, sequences, and what the free plans really include.

Curated by Amanat Mossalli Taju·Prices checked 3 Nov 2026

Short answer

Selling programs and 1-to-1? Kit (free to 10,000 subscribers, Creator from $33/mo yearly). Newsletter-first? beehiiv (free to 2,500). Smallest budget? MailerLite (free to 250, Comfort from $17.10/mo yearly).

Best of

Best Email Marketing Software for Coaches in 2026: 6 Picks for Selling, Not Just Sending

Most email tools are good at sending. Fewer are good at turning a subscriber into a client. Six picks, ranked on selling, with the price at each list size and who should skip each one.

17 min read · Updated 3 Nov 2026

Head to head

Kit vs beehiiv for Coaches: Built to Sell, or Built to Publish? (2026)

Kit is built to sell a program. beehiiv is built to grow a newsletter. Here's how to tell which one your coaching business actually needs.

14 min read · Updated 3 Nov 2026

Pricing guides

Pricing

Kit (ConvertKit) Pricing in 2026: What the Free Plan Really Includes and When Creator Pays Off

Kit's free plan holds 10,000 subscribers, but only one automation. Here's what each Kit plan really buys a coach, and the moment Creator starts paying for itself.

11 min read · Updated 3 Nov 2026

Pricing

beehiiv Pricing (2026): Free vs Lite vs Pro, and the Point Where It Stops Being Free

beehiiv is free until 2,500 subscribers. Here's the line-by-line cost of running it as a coach, and what the bill looks like month by month as your list grows.

10 min read · Updated 3 Nov 2026