If you open Kajabi’s pricing page expecting the old Kickstarter plan, it’s gone for new accounts. Kajabi retired it in its January 2026 pricing overhaul. Basic is now the floor: $143 a month billed yearly ($1,716 a year), or $179 month to month. Basic covers 5 products and 2,500 contacts, and email is included. Kajabi says existing Kickstarter subscribers keep their rate for now.
What this changes for coaches
The gap between Kajabi and a course-only platform is real, but smaller than it used to be. Thinkific’s cheapest plan is now Start at $82 a month yearly. Add Kit Creator at $33 for email and you pay $115, against $143 for Kajabi Basic. That is $336 a year. If Kit’s free plan is enough for you, the gap grows to $732 a year.
What to do: New coach on a tight budget? Compare Teachable Starter ($29) and Podia Mover ($42) first. Already on Kickstarter? Do not cancel and re-subscribe. You would lose the grandfathered rate.
Guides we updated because of this
Prices checked 3 Nov 2026 on kajabi.com/pricing.
