Why this site exists
Coaches are some of the best people I work with. They are also, very often, the most over-subscribed. I hear the same two stories again and again. One coach was paying for Kajabi, Kit, Calendly, Squarespace and Notion at once, and using maybe a third of each. Another was on a $29 plan that quietly took 7.5% of every sale. Nobody had told her.
Software pricing pages are designed by people like me. I know where the asterisks go. So instead of answering "which one should I get?" one client at a time, I started writing it down. (In the guides I change names and details, and some stories combine several similar cases.)
What I actually do here
- Read the pricing pages properly. Transaction fees, contact limits, product caps, "billed yearly" footnotes. Every guide starts with what you will really pay.
- Price the whole stack. A cheap course platform that needs a separate email tool is not cheap. I add it up.
- Judge tools against two typical coaches. The solo 1-to-1 coach and the group-program coach. They need different things, and most "best of" lists ignore that.
- Say where the loser wins. Every comparison names the situation where the other tool is the better buy. If a guide only says nice things, it is an ad.
- Re-check when prices move. Several of these tools changed price in 2026 alone. Each guide shows the date I last verified it.
Where my experience comes from
I've worked on growth and product strategy for software companies including Tactiq, Restoke.ai, WeMoney, SoftwareGaze, GainHQ and Zone7, and run campaigns for 175+ brands across SEO, paid media, email and analytics. I currently lead digiil, a growth agency. That background is why I read a SaaS pricing page the way a mechanic listens to an engine.
I am not a coach. I do not pretend to be one. What I bring is the other side of the table: how these products are built, priced and sold, and which features actually get used once the trial ends.
How this site makes money
Some links on this site are affiliate links. If you sign up through one, the company may pay us a commission. It costs you nothing extra.
Three rules keep that honest:
- No company can pay to be ranked, featured or recommended. There are no sponsored posts.
- We recommend tools that have no affiliate program when they are the right answer (Cal.com's free plan, for example).
- If a verdict ever changes, it is because the product or price changed, and the update is dated and explained on the Updates page.
Full details are on the Affiliate disclosure page. The How we test page explains the method.
Get in touch
Spotted an outdated price? Think a verdict is wrong? I'd rather hear it. Contact page, or find me on LinkedIn.